Ford wants to be Porsche when it grows up

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If you've ever been curious as to what Ford's end goal is, you'll be glad to hear that the company's global CEO and President, Jim Farley, has recently revealed – and it's to be like Porsche.

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“Ford's goal is to become the world's top-selling off-road brand, unchallenged,” Farley told Automotive News. “We want to be the equivalent of Porsche for off-road vehicles.”

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High-performance vehicles and rugged four-wheel drives.

Me too, mate, the ute and wagon lines have pegged it.

electric car.

Farley's time in charge has seen Ford turn out strong on both track and road performance racing, including the World Rally Championship and down here in Supercars in Australia. Ford's also committed to heading back to Formula 1 next year and has just finished up in the top three of the Dakar Rally last week with the Ford Raptor T1+.

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and a wide variety of other brands that are well known for making tough 4x4 vehicles which are more popular than Ford's 4x4 models.

Ford's boss was saying they want to stop making boring cars and focus on making really famous vehicles instead. However, he also told the Guardian in the same year that they need to start making people love smaller cars again, which is important for the environment and for people to adopt electric vehicles.

It seems Ford's trying out a few different things to see what suits its customers best, and, above all, what's the most profitable option.

High-performance off-road recreation re-imagined could be just that.